AI
AI-native program. We teach you how to apply AI in practice
70% of practice – learning
on real projects
A portfolio of projects
that employers will appreciate
Career support for successful employment
Who is an SMM specialist and targeting expert?
An SMM specialist develops a brand in social networks: creates content, communicates with the audience and builds trust.
A targetologist adjusts advertising to show it to exactly those people who can become customers.
Together, they combine creativity and analytics - test formats, audiences and messages to increase reach and applications.
What will you be able to do after the course?
Create content that works
Write texts, shoot, plan and build a promotion strategy.
Run ads and attract customers
Set up targeting, test audiences, and scale results.
Work with projects and earn money
Manage multiple clients, work remotely, and grow digitally.
Who is the course suitable for:
For beginners and those who want to change their profession
You will learn how social media works for business, learn how to create effective posts and ads, launch campaigns on Facebook and Instagram, select audiences and analyze results. The program is designed so that even without previous experience, you can master the basics of SMM and targeting and start working in this field.
For those who want to improve their qualifications
You will learn how to fine-tune targeted campaigns, optimize budgets, analyze audience behavior, and automate processes for maximum results. This is a great opportunity to improve your professional skills and work more strategically and effectively in SMM and social media advertising.
Earnings will increase
along with experience
+14% According to DOU, salaries in the field are increasing every year
Junior
First commercial projects, portfolio, teamwork.
From $600+
middle
1–2 years of experience
Independent work on projects
From $800+
Senior
3–4 years of experience
Complex cases, task management
From $1500+
Our program is AI-integrated
AI is used at all stages of work:
- generation of concepts and references
- acceleration of texture creation
- model optimization
- automation of routine tasks
- preparation of materials for presentation
Students integrate AI into their workflow at no additional cost.
Our students work faster and with better quality
- save time through automation
- increase productivity
- perform more tasks
- remain competitive in the market
- use AI as a competitive advantage
Real experience
and lots of practice
Gain experience that is usually only gained in your first job.
Practice on real tasks and projects
Gain expertise like in your first job. Learn on specific tasks and projects. Enter the job market as an early-middle level specialist.
Teacher assistance
Our mentors are SMM and targeted advertising practitioners with real-world experience running campaigns on Facebook, Instagram, and other platforms. They answer your questions, review assignments, and share tips so you can quickly put your knowledge into practice.
Own learning platform
Lesson records, performance statistics, assignments and learning materials, support - everything you need for your convenient and effective learning.
Course program
Introduction to SMM and strategy 5 topics
- Setting SMM goals and objectives
- Defining target audience segments
- Conducting competitor analysis
- Types of promotion in social networks
- Evaluation of key performance indicators (KPIs)
Design and content 3 Topics
- Designing business pages on Facebook and Instagram
- Creating content plans for feed and stories
- Preparation of advertising creatives
Meta advertising infrastructure basics 5 topics
- Creating a business office
- Ads Manager settings
- Creating catalogs and a store in Commerce Manager
- Working with a pixel in Events Manager
- Audience parsing
Advertising settings 5 topics
- Types of goals and their differences
- Step-by-step advertising launch
- Conversion and lead generation
- Advertising budget
- Promotion strategy
Analytics and optimization 4 Topics
- Analysis of advertising campaigns
- Creating reports
- Campaign optimization and strategy correction
- Working with the admin
22 Topics
Frequently Asked Questions
How do I know if the profession of a targetologist or SMM specialist is right for me?
Sign up for a consultation, we will analyze both directions, suggest what is right for you, and offer a trial lesson for your first experience.
