AI
AI-native program. We teach you how to apply AI in practice
70% of training is practical
on real projects
A portfolio of 3 projects
that employers will appreciate
Career support for successful employment
Who is a contextual advertising specialist?
A contextual advertising specialist helps businesses find customers on Google at the exact moment when people are already searching for a product or service.
He selects keywords, creates ads, sets up advertising campaigns, and analyzes results to increase leads and sales.
What will you be able to do after the course?
Create and optimize advertising campaigns
Build an account structure, select keywords, and launch ads in Google Ads
Analyze results and save budget
Understand why ads aren't working, find errors, and improve campaign performance
Independently bring in customers through advertising
Launch advertising for your business or work as a PPC specialist in a digital team.
Who is the course suitable for:
For beginners and those who want to change their profession
You will learn how contextual advertising works, learn how to create effective ads, select keywords, and launch advertising campaigns in Google Ads. The program is designed so that even without previous experience, you will understand the basics of PPC and be able to start working in this area.
For those who want to improve their qualifications
You will learn how to fine-tune campaigns, analyze results, optimize budgets, and automate advertising to maximize customer engagement. This is a great opportunity to improve your professional skills and work more strategically and effectively in the field of contextual advertising.
Earnings will increase
along with experience
+14% According to DOU, salaries in the field are increasing every year
Junior
First commercial projects, portfolio, teamwork.
From $700+
Middle
1–2 years of experience
Independent work on projects
From $1700+
Senior
3–4 years of experience
Complex cases, task management
From $2400+
AI as a working tool of the modern PPC specialist
Our program is AI-native
While others only add a module on AI, we structure our training so that AI is a fundamental element of all areas.
We don't just teach technology - we adapt students to a reality where AI is already the standard of the profession.
Our students work with AI tools every day, integrating AI into all stages of work.
We teach them to think like specialists who can automate, optimize, and accelerate work using modern technologies.
Real experience
and lots of practice
Gain experience that is usually only gained in your first job.
Practice on real tasks and projects
You will learn how to create and run real campaigns in Google Ads. You will work with budgets, keywords, audiences and analytics. You will optimize advertising the way marketing agencies do.
Upon completion of the course, you will enter the market not as a beginner, but as an early-middle level specialist.
Teacher assistance
Our mentors are certified contextual advertising specialists. They help you understand campaign settings, analyze results, and effectively apply knowledge in practice.
Own learning platform
Lesson records, performance statistics, assignments and learning materials, support - everything you need for your convenient and effective learning.
Course program
Google Ads Basics 13 topics
- What is Google Ads?
- Principles of contextual advertising
- Benefits of Google Ads
- Key performance indicators
- KPI for projects, business
- Types of advertising campaigns
- How the auction works. Price per click formation. Quality score
- Installation and configuration of the necessary software. Account registration (MCC + Advertising) (practice)
- Search queries. Keywords. Negative keywords. Keyword and negative keyword match types
- Keyword selection and grouping. Negative keyword selection. Negative keyword lists
- Overview of available keyword research services
- Advertising account structure and its construction
- Practice: topic analysis, selection and grouping of keywords and negative keywords. Cross-minus grouping
Search campaigns 9 topics
- Search campaigns: text ads in search results
- Search campaigns: structure of search ads
- Expanding your ads
- Practice: creating search campaigns in the web interface
- Creating a RK in Excel. Import export
- Practice: Creating search campaigns in Google Ads Editor
- Bulk upload of advertising campaigns
- Tools to speed up the creation of advertising campaigns. Excel templates, third-party software
- Pros and cons of different interfaces
Media campaigns 8 topics
- Why are media campaigns needed? The main tasks of media advertising
- Targeting methods in GDN
- Types of audiences and their differences
- Remarketing in Google Ads
- GDN Campaign Structure. Ad Formats
- Practice: Setting up audiences using the Google Ads web interface
- Practice: creating media campaigns in the web interface
- Practice: Creating Display Campaigns Google Ads Editor
YouTube video campaigns 4 Topics
- Why Google Ads video campaigns?
- Main tasks of video advertising and targeting methods
- YouTube Ad Formats. Their Features. Application Options
- Practice: Creating video campaigns in the web interface and Google Ads Editor
Shopping campaigns. Merchant Center 5 topics
- Why do trading companies need Google Ads?
- Merchant Center account setup. Site requirements
- Technical tasks for launching and setting up an account
- Practice: Creating a Google Shopping Campaign. The Difference Between “Regular” and “Smart” Shopping Campaigns
- Practice: Creating a data feed. Manual and automatic feed. Using a data feed in other advertising campaigns
Google Analytics 6 topics
- Analytics, marketing and business goals of companies
- Basic GA settings. GA reports
- Advanced e-commerce
- Additional parameters in standard reports. Filters. Regular expressions. Calculated measures
- Introducing Google Data Studio. Automate reporting
- Data attribution
Puppet 5 topics
- Puppet Basics
- Puppet Architecture
- Installing Puppet - master JOIN
- Installing Puppet - agent
- Introduction to DSL - Domain Specific Language
Concept of transaction, VIEW, stored procedures, triggers, user functions 5 topics
- The concept of a transaction. Using transactions
- VIEW
- Stored procedures
- Custom functions
- Triggers
Getting to know GTM 7 topics
- What is GTM? Main tasks that are implemented using GTM. Practice of creating GTM
- Practice: Google Ads Tag+Dynamic Remarketing
- Practice: Setting up Google Ads conversions with GTM
- Practice: Installing the Google Analytics tag
- Practice: Setting up advanced e-commerce with GTM
- Practice: Setting up Google Analytics conversions using GTM
- Practice: Non-standard scripts+conversions with GTM
Getting to know the Google Ads interface + work automation 5 topics
- Web interface capabilities
- Google Ads Editor interface features
- Practice: We consider each interface element based on the experience of created campaigns. Features and applications (+ repetition of all advertising campaigns)
- Automated rules and scripts. Basics of application, use
- Betting strategies. Analysis and features
Analysis and optimization. Search campaigns. Shopping campaigns 7 topics
- Quality indicator
- Working with search queries
- Performance evaluation and overall campaign optimization
- Campaign experiments
- Optimization of "Regular" and "Smart" Shopping campaigns. Data feed modernization
- Commodity analytics
- Using scripts
Analysis and optimization. Display campaigns. GDN+YouTube 5 topics
- Performance evaluation and overall campaign optimization
- Working with accommodations
- Working with audiences
- Using different campaigns to achieve marketing goals
- Using scripts
79 topics
Bonuses:
- UTM tag template
- Ready-made templates for launching advertising
- Post-launch checklist: what to check and how to improve your ads every week
- Guideline for creating and setting up an account
Frequently Asked Questions
How do I know if the profession of a PPC specialist is right for me?
Sign up for a consultation and we will offer you a trial lesson to get to know Google Ads tools in practice and understand how interested you are in working with the performance of advertising campaigns.
