Business Academy: Digital
management and marketing with AI

A modern and in-demand profession, with an early start, which will give you the opportunity to work earlier than your peers, having strong practical skills in modern management, marketing, and AI technologies, which will be confirmed by an internationally recognized certificate.

Why should you choose the Digital Management and Marketing and AI major?

Obtaining comprehensive
professional knowledge

The program combines digital thinking, management, marketing, and artificial intelligence. The student will receive all the necessary tools for a successful career in the digital world.

Preparing for
teamwork

Students will learn to use Agile, Scrum, use AI tools to organize team activities, develop communication skills and find creative management solutions.

Working with real tools

The program includes practical cases and projects in which students learn to professionally use various technologies: ChatGPT, Midjourney, Figma, Power BI, Google Analytics, Meta Ads, Google Ads, etc.

Developing critical thinking

Students will learn to analyze information, make the right business decisions, using business analysis, AI technologies

A program that builds strong managers

A powerful educational base for those who want to be able to manage people, processes, and projects. Students learn planning, team interaction, decision-making, and the distribution of roles and responsibilities. They acquire management skills that are needed in any field: from IT to business, from startups to large companies. The program prepares leaders who are not afraid to take the initiative into their own hands.

Modern practical knowledge in digital marketing.

Students will learn to create strategies, launch advertising campaigns, work with audiences and analytics, master SEO, SMM, email marketing, content creation, brand communications, as well as work with tools such as Google Ads, Meta Ads, CRM and BI systems. Students will be able to promote products, build sales funnels and apply artificial intelligence in creativity and analytics. This is the choice for those who want to be not just an executor, but an architect of marketing solutions of the future.

Practice in creating your own digital products

Students will gain practical skills in creating a project from idea to prototype with mandatory financial modeling and technical analysis.

Professional start and motivation

Students will have a prepared resume, LinkedIn profile, and developed self-presentation skills for a confident entry into the profession.

Advantages of our program

A comprehensive set of modern, relevant disciplines to develop in management and marketing, including IT
Practice from the first day of classes: all the days ensure that the student acquires confident professional skills and abilities
Developing critical thinking, leadership thinking and digital literacy
Developing the skills to apply AI in various work processes and tasks
Shaping a career trajectory in adolescence
Practice working with top tools and platforms used in modern companies
Practice teamwork, team management, and acquire business decision-making skills

Training program

The program takes into account current market requirements and focuses
on practical skills that students can apply immediately.

3 years
2 times a week
+30 skills in marketing, team and project management, and AI application

First year: Innovation Management and Digital Communications with AI

[8 topics]

Digital communication and storytelling

Critical thinking and manipulation

AI and modern technologies

Management and teamwork

Creating a digital product with a focus on the user

Prototyping and user scenarios

Team pitches and visual presentation of ideas

A practical project to create a digital product.

Second Year: Digital Marketing and Analytics with AI

[9 topics]

Marketing and brand strategy

Digital Marketing: SEO, LLM SEO, SMM, Email, Content

AI in marketing and creativity

Platforms and tools: Google Ads, Meta Ads

Working with analytics: Google Analytics, tables, dashboards

CRM and sales funnels

Data visualization and BI tools

Project management: approaches, roles, tools

A practical project on digital product promotion using AI, CRM and BI tools

Third year: Business, automation, career and business analysis

[10 topics]

Business analysis and requirements management

Digital product development (Lean Startup, MVP, CJM). Launching your own startup

Financial model: budget, unit economics, profitability

Technical thinking for managers

AI for management: process automation

Automation with no-code tools

Growth Hacking and Scaling

Presentation of yourself and the product: pitching, speeches, case interviews

Career preparation: resume, interview, professional profile

Practical team project

Results after the course

Opportunity to work in the following positions: product manager, project manager, digital marketer, SMM specialist, digital project manager, data analyst, business process automation specialist, digital analyst.
Ability to professionally use AI tools, create content, and automate tasks
Opportunity to work on real marketing and management projects
Mastering next-generation marketing
Ability to apply best management approaches and practices
Proficiency in modern automation tools
Preparing for a real career
Portfolio of cases and certificates that confirm real skills