STEP IT ШАГ | We have been teaching since 1999. High-quality IT-education for adults and children. We prepare programmers, designers and system engineers who cannot be replaced by artificial intelligence. In order to achieve this, we teach how to understand tasks, run projects and work in a team, in addition to core knowledge.

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AI

AI-native program. We teach you how to apply AI in practice

70% of training is practical
on real projects

A portfolio of projects that employers will appreciate

Career support for successful employment

Make artificial intelligence your key competitive advantage

In the course, you will build a comprehensive AI system for your own business case: from content generation to funnel automation and analytics.

After training, you will have a personal AI assistant, an analytical dashboard, and ready-made scenarios that will allow you as a marketer to achieve maximum results with minimal resources.

Make artificial intelligence your key competitive advantage
From the first lesson, you get a real tool. From the last lesson, you get a ready-made system that already works for you.

Who is the course suitable for?

SMM specialists and content managers

SMM specialists and content managers

Automate content creation, reduce routine and be able to prepare quality materials faster, focusing on strategy and growth.

Agency marketers and digital marketers

Agency marketers and digital marketers

Get AI frameworks for working with data, automate reporting, and accelerate hypothesis testing based on analytics.

Targetologists and e-commerce owners

Targetologists and e-commerce owners

Scale your sales without expanding your team. AI will generate creatives, offers, and messages for you, helping you increase CTR and lower CPA.

Why should you master AI marketing now?
AI creatives AI-mailings AI algorithms
Why should you master AI marketing now?

AI has already changed marketing. Without a system, you are left behind, with it, you become a leader.

Content that used to take a day to create is now created in an hour. Dozens of creatives are generated in minutes, reports are automated, and mailings are personalized. This is the reality of marketers who have already implemented AI.

The secret to success is in a systematic approach. While others spend hours on routine, system players delegate it to algorithms. They invest the freed time in strategy, attracting new customers, and scaling revenue.

Course program

AI-transformation of marketing 6 topics

  • AI-first approach
  • Ecosystem of AI tools
  • ROI from implementing AI
  • Data security
  • Legal aspects and copyright
  • Typical mistakes of marketers

Prompt Engineering 5 topics

  • Prompt structure and types
  • System prompt for your tasks
  • Custom GPTs, Gems, Claude Projects
  • Context and query chains
  • Prompt library

Content and creatives 8 topics

  • Content strategy through AI
  • Tone of Voice and CA avatar
  • Content plan and batch production
  • Hooks, Storytelling, Angles
  • Generation of images and advertising creatives
  • AI video and Reels
  • Digital avatars
  • Voice Cloning and audio content

Marketing analytics 7 topics

  • Hypotheses and A/B testing
  • Funnel and metrics analysis
  • Data-driven marketing
  • GA4 via AI
  • Cohort analysis and LTV
  • SEO, GEO and AIO
  • Vibe coding for marketing

Automation and Scaling 5 topics

  • Personalized funnels
  • Email marketing through AI
  • Chatbots and AI agents
  • No-code automation: Make, N8N, Zapier
  • Multi-agent systems

31 Topic

6 months

Basic semester

Don't wait for the start -
start studying
now without unnecessary stress

Take the basic semester, master AI tools and skills, and immediately see the results of your work, expand your competencies, and master the main course much more easily.

First steps in AI design. Creating visual content using artificial intelligence
AI technologies for solving creative problems. Branding, identity and design of branded prints
UX/UI design. Creating a website prototype from scratch
Animation in Figma. From Apple Experience to Inclusive Design
Visual social media communication using AI
AI content. From idea to publication
Designing game elements with AI. Gamification
VR and AR technologies in the gaming industry

How is the training

Live classes in a remote format
Live classes in a remote format

Each session is a specific tool that you can immediately apply to your project. You can ask questions in real time, analyze your own cases, and receive feedback immediately, rather than waiting for a recorded answer.

End-to-end project on a real business
Automation Strategy Analytics Content
End-to-end project on a real business

From the first lesson, you work with your own or a client's business. Each module adds a new level: strategy, content, analytics, automation. As a result, you will create a ready-made AI system, not just a set of homework.

Personal AI agent - your 24/7 assistant
Personal AI agent - your 24/7 assistant

At the start of the training, you will configure an AI agent for your business case, which will work with you throughout the training.

It will help you understand topics, provide feedback on assignments, prepare for project defense, and answer questions at any time.

Achievements after completing the course

Ready-made AI system <br>
for your business

Ready-made AI system
for your business

Content creation, analytics, and automation processes are up and running, saving you time and resources.

Personal prompt library

Personal prompt library

You have a collection of requests for work tasks and a configured AI assistant, ready to work from the first day after completing the course.

Automated scripts

Automated scripts

Routine tasks that used to require hours of work are now performed automatically through automated scripts in Make or N8N.

Higher value in the market

Higher value in the market

Being an AI marketer with a ready-made system and a real case ensures a higher level of client requests. Your experience combined with an AI system creates a combination that pays more.

Your level of expertise as an AI marketer

Position

Position

AI marketer

Skills

  • Build an AI system for marketing Combine AI tools, prompts, and automation into a single workflow for content, advertising, analytics, and sales.
  • Create effective prompts for business tasks. Formulate queries so that AI produces accurate, useful, and applicable results for marketing tasks.
  • Customize your personal AI assistantCreate a Custom GPT or Claude Project for your business case, tone of voice, products, audience, and typical tasks.
  • Automate tasks with AI code. State your tasks in plain language and receive code, tables, graphs, cleaned databases, and ready-made reports.
  • Work with analytics and metrics Analyze reports, find growth points in the sales funnel, and make decisions based on data, not intuition.
  • Automate marketing processesSet up scripts in Make or N8N to perform routine tasks automatically.
  • Optimize content for AI searchAdapt materials for Google, ChatGPT, Perplexity, and Gemini using GEO and AIO approaches.
  • Generate content and advertising creatives through AI. Create texts, visuals, advertising ideas, scripts, AI avatars and audio content faster and cheaper.

Tools

  • Chat GPT Chat GPT
  • Make Make
  • Claude Claude
  • Gemini Gemini
  • N8N N8N
  • Perplexity Perplexity

Diploma and certifications

  • ITSTEP Academy ITSTEP Academy

Frequently Asked Questions

How do I know if the profession of AI marketer is right for me?

Sign up for a consultation and we will offer you a trial lesson, after which you will understand whether this specialty is right for you.

What document/certificate will I receive after graduating from the Academy?

ITSTEP Academy diploma in two languages: Ukrainian and English, which is recognized worldwide.

Will the knowledge gained be enough for further employment?

During the course, we analyze practical cases and form a portfolio focused on employers, as well as prepare you for an upcoming interview.

Is it possible to combine studies with current work or studies at a higher education institution?

Our courses have a flexible format that allows you to combine them with your usual schedule. You can study online or offline, choosing a convenient time and pace for you.

How to pay for the course?

Leave a training application and the manager will send you an invoice.

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