AI
AI-native program. We learn to apply AI in practice
70% of practice – learning
on real projects
A portfolio of projects that employers will appreciate
Career support for
successful employment
What does an Internet marketer do?
An online marketer is a professional who promotes businesses in the digital space.
He launches advertising campaigns, analyzes audience behavior, tests hypotheses, and builds the customer journey from first contact to sale. He is a specialist who helps companies grow online and affects their profits.
What will you be able to do after
the Internet Marketing course?
Launch and optimize ads
Work with PPC, SEO, SMM, email marketing, and analytics to attract customers.
Make data-driven marketing decisions in IT
Analyze results, test hypotheses, and improve the customer journey from first click to purchase.
Work in digital or promote your own project
Perform strategic marketing tasks, build a portfolio, and earn more from your skills.
Who is the course suitable for:
For beginners and those who want to change their profession
You will learn how online channels work, learn how to create content, launch ads, and promote your business online. The program is designed so that even without prior experience, you will understand the key principles of digital marketing and be able to start working in this field.
For those who want to improve their qualifications
You will learn how to launch advertising campaigns more accurately, analyze results, optimize budgets, and attract more customers through digital channels. This is a great opportunity to improve your professional skills and work more strategically and effectively.
Earnings will increase
along with experience
+18% According to DOU, salaries in the field are increasing every year
Junior
First commercial projects, portfolio, teamwork.
From $800+
Middle
1–2 years of experience
Independent work on projects
From $1800+
Senior
3–4 years of experience
Complex cases, task management
From $2700+
AI as a working tool of the modern marketer
Our program is AI-native
While others only add a module on AI, we structure our training so that AI is a fundamental element of all areas.
We don't just teach technology - we adapt students to a reality in which AI is already the standard of the profession.
Our students work with AI tools every day, integrating AI into all stages of work.
We teach them to think like specialists who can automate, optimize, and accelerate work using modern technologies.
Real experience
and lots of practice
Gain experience that is usually only gained in your first job.
Practice on real tasks and projects
- create and launch real advertising campaigns in Google Ads
- work with budgets, keywords, audiences, and analytics
- analyze advertising effectiveness and optimize costs
- set up campaigns according to marketing agency standards
Upon completion of the course, you enter the market not as a beginner, but as an early-middle level specialist.
Teacher assistance
Our mentors are experienced internet marketing practitioners who work with real projects and are ready to share their knowledge. They help you understand complex topics, answer questions, and guide you through practical tasks.
Own learning platform
Lesson records, performance statistics, assignments and learning materials, support - everything you need for your convenient and effective learning.
Course program
SMM (Social Media Marketing) 7 topics
- Overview of social networks and platforms
- Building a social media strategy
- Content plan
- Promotion on social networks
- Advertising in social networks
- PR in social networks
- Automation of work in social networks
PPC (Pay Per Click) 7 topics
- Content block
- Google Ads — start
- Google Ads - immersion
- Why do we need YouTube and video advertising?
- Display advertising in Google Ads
- Price aggregators, product advertising, CPA, teasers
- Tools for e-Commerce
Digital SEO strategies 5 topics
- SEO Basics
- Website analysis, SEO audit
- Internal optimization
- Site structure optimization. External optimization
- UX research methods (target audience survey, GA)
UX (User Experience) 6 topics
- What is User Experience, differences between AI, UX, UI directions
- The relationship of UX with other online marketing tools
- Basic UX tools
- UX research methods (target audience survey, GA)
- Creating user portraits, customer journey map
- Usability testing
Email marketing 4 Topics
- Basic concepts of email marketing
- A set of email marketing tools
- How to collect subscriber bases
- Email creation, email analytics
Content marketing 4 Topics
- Internal text content
- External text content
- TOV (Tone of Voice) selection
- Inbound marketing
Chatbots 3 Topics
- Why do we need chatbots?
- Step-by-step creation of bots
- Chatbots for various messengers (Facebook, Telegram, etc.)
Analytics 3 Topics
- GTM (Google Tag Manager): what is it, why is it needed, analysis of its features
- Attribution models and multi-channel sequences
- Deep study of audience behavioral factors
39 topics
After the course, your resume will look like this:
Position
Digital Marketing Manager
Skills
- You will be able to prepare high-quality Google Ads campaigns. You will learn how to set up counters and reports for the most accurate business information.
- Learn to analyze the results of Digital advertising using Google Analytics and you will be able to attract the right audience regardless of your budget.
- You will gain practical skills in working with Google Tag Manager and you don't need a programmer to manage JavaScript and HTML tags. You will be able to save your campaign budget.
- Create visual and customer-friendly Looker Studio reports, which is simply necessary when working with clients.
- Build a KPI system for your business and you will be able to analyze the success and increase the efficiency of any enterprise.
- Develop a brand business strategy. Learn to build a long-term development plan and predict business success.
- You will understand how to increase awareness and ensure a positive brand reputation.
Tools
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Google Analytics
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Google Tag
-
Google Ads
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Telegram
-
Facebook
Class format and cost
Flexible learning format adapted to the schedule of schoolchildren and students
Merketing
Duration:
9 month
Schedule:
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Time:
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Frequently Asked Questions
Who is the contextual advertising course suitable for?
The course program is for those who want to become a professional in contextual advertising and web analytics, who want to effectively solve the tasks set.
